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Exploring Fude: A Beginner’s Take on Japanese Makeup Brushes

I started buying fude just over eighteen months ago, so let me be clear: this is a beginner’s guide written by someone still learning. While I’m not an expert, I’ve developed some personal insights through hands-on experience and a lot of research. I currently use a mix of fude brushes (like Chikuhodo, Hakuhodo, and Koyudo) alongside mainstream options such as Zoeva, EcoTools, and ELF. There are so many quality, affordable brushes available today—you absolutely don’t need to splurge on high-end ones unless it feels worth it for you. Makeup Brushes Manufacturer In Ahmedabad

In this post, I’ll share my honest thoughts based on what I’ve learned so far. We’ll go over what fude are, the different types of hair and brush shapes, popular brands, trusted retailers, and some helpful resources.

What Is Fude?

“Fude” (筆) is the Japanese word for “brush.” Traditionally used to describe calligraphy brushes, it’s become the go-to term in online beauty communities for Japanese makeup brushes. While keshoufude (化粧筆) or meiku burashi (メイクブラシ) are more specific, I’ll use “fude” here for simplicity.

So why do so many beauty lovers and collectors invest in fude?

• Quality – Each brush is handmade with precision, and artisans carefully select and shape the hairs. Makeup brushes manufacturer in Surat

• Softness – Fude hairs aren’t laser-cut, so they retain their natural tips for a softer, finer feel.

• Performance – These brushes are crafted for function, and I’ve noticed a real improvement in how my makeup applies.

• Variety – There’s a wide range of price points, hair types, shapes, and handles to suit any preference

Hair Types

Choosing the right hair type depends on your budget, skin type, how you care for your brushes, and more. The two most popular types are goat and squirrel hair:

• Goat Hair – Durable, versatile, and better for oily skin. Saikōhō, taken from the goat’s neck, is one of the softest (and priciest) forms.

• Squirrel Hair – Incredibly soft and ideal for sensitive skin, but delicate and high-maintenance. I only use mine over powders to preserve them. eyeshadow brushes supplier in india

Softness isn’t everything—it’s important to match the hair type to your needs. I recommend checking out Visage’s guide for a great breakdown of the most common hair types and their uses.

Brush Shapes

One of fude’s biggest perks is the variety of shapes and sizes. Before investing, figure out what brush shapes work best for your routine. Since most fude are purchased online and can’t be returned, research is key. Look for comparison photos and reviews to help guide your choices. I’ll link some of my favorite resources below.

Remember: just because a brush is popular doesn’t mean it’s right for you.

Popular Brands

Here are some of the most respected fude brands, along with my personal favorites:

• Hakuhodo – My entry into fude. The J and G series are reasonably priced and rival MAC brushes. Favorites: B104 (powder), J4004 (highlighter), G5523 (eyeshadow).

• Chikuhodo – Famous for luxurious squirrel hair brushes. I love the Z-4 (blush) and GSN-9 (eyeshadow multitasker).

• Koyudo – Known for their Fu-pa series (which I haven’t tried yet). I do enjoy the C011 pencil brush and recently picked up a few more to test. cosmetic brush manufacturer in india

• Others to Watch – Houkodou, Suqqu, and more are on my radar, though they’re currently out of budget.

Where to Buy Fude

Some trusted retailers I’ve used:

• Beautylish (US) – Offers Chikuhodo and Wayne Goss brushes (manufactured by Hakuhodo). Free international shipping on $35+ orders, but prices can be marked up.

• CDJapan (Japan) – My go-to for affordability and fast EMS shipping. They carry Chikuhodo, Koyudo, Houkodou, and more.

• Hakuhodo USA – Offers a full selection of Hakuhodo brushes. Flat $14 USD shipping to Canada, but fast service and great experience overall.

• Trade Shows (like IMATS) – Great for snagging Hakuhodo brushes at a slight discount.

Other retailers like Visage USA and Selfridges exist, but I haven’t tried them due to higher prices and shipping costs.

Helpful Resources

These blogs and communities have been incredibly helpful on my fude journey:

• Shameless Fripperies        Makeup Brush manufacturer gujarat

• Sweet Makeup Temptations

• Temptalia

What’s Next?

Over the next few weeks, I’ll be posting reviews comparing different brushes within categories. Longer brand reviews will follow once I’ve tested my recent CDJapan haul. If there’s anything specific you’d like to see, let me know!

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